Laura brings over 15 years of experience in the motoring industry and in Ireland and abroad. She has led Communications, Events and Sponsorship activities for BMW and MINI brands in Ireland for the past seven years and this year has taken on the role of Strategy and lead for Sustainability at BMW Group Ireland.
Previous to BMW Group Ireland, Laura held positions in Opel Ireland, including Senior Brand Manager and has worked in the MENA region with BMW Group Middle East. Laura holds a B.A. in Economics and Sociology from UCD and has a Postgraduate Diploma in Business Management from the Michael Smurfit School of Business. As the lead for Strategy and Sustainability in BMW Group Ireland, Laura is passionate about delivering business change throughout the organisation and being a champion of its Sustainability Strategy and initiatives, which span every aspect of the company’s operations.