Emma Mitchell

Emma Mitchell is Operations Director at the Society of the Irish Motor Industry (SIMI), the automotive trade association that represents the entire Irish Motor Industry with over 1,200 members. Emma is directly responsible for the Vehicle Manufacturers’ Sector, and is closely involved in key policy and strategic decisions that impact on both that sector and on motor retailers. In addition, Emma is the chief writer of SIMI’s key taxation operational and policy documents, including the Industry’s annual Budget. Her role includes ongoing engagement with key Irish public servants and she is Company Secretary. Emma has over 20 years extensive and varied experience in the Irish Motor Industry, and is an IT graduate of the National College of Ireland.