Brian Cooke was appointed Director General of the Society of the Irish Motor Industry (SIMI) in May 2019, having previously been the SIMI’s Deputy Director General and Financial Controller. Brian is a Chartered Certified Accountant by profession, and has extensive experience in the Motor Industry during his time in SIMI and also commercial experience in Industry and Financial Services. Brian is the spokesperson for the Irish Motor Industry having represented the organisation and its members both at Government and European level.