Dr Euan McTurk is a Consultant Battery Electrochemist who has been working on – and driving – electric vehicles since 2009. Having worked on next-generation cell chemistries at the University of Oxford, developed ways to study how electric vehicle cells fail and how to stop them failing (at WMG, University of Warwick) and built up a state-of-the-art 200 kW battery test facility in Edinburgh, Euan founded Plug Life Consulting, which provides technical, strategic and public outreach services to projects involving battery electrochemistry, electric vehicles, energy storage systems and charging infrastructure. Euan is also the creator of Plug Life Television, a YouTube channel on batteries and EVs that explains complex electrochemistry in a way that anyone can understand, and busts common myths and misconceptions about electric vehicles.